HUSH

Hush is a silent celebration of music and interactive art technology. Audiences connect through the latest innovations in auditory, tactile and visual experiences that are unlike no other. A hybrid blend of music, technology, and art is the final product.

Event goers will be listening to the festival music, or their desired choice, through advanced Sony headphones. Music will not be heard throughout the entire venue, but will rather be a personal and elevated experience.

The event takes place in Philadelphia from January to February. Located on the highest floors of the Comcast building, this venue offers stellar views of the city at night.

LOGOS/BRANDING

This festival aims to contribute little to no noise, light, and physical pollution. Hush wants to keep these intrusions away from the surrounding communities.

Event goers can take breaks from the music simply by removing headphones (explained later), and this makes the overall experience much less overwhelming than typical music festivals. Attendees will have control and be in their own creative world while engaging with others.

VIDEO

Hush's teaser video will be released on YouTube as well as a TV spot in the winter months leading up to January. It has abstract images, a simple track that builds, and a short summary of what you can expect.

PRINT MEDIA

A three ad campaign will be released that taps into three of the senses... sight, touch, and sound.

The ads are graphically simplistic with just a background, the logo, and QR code.

The background is meant to be the main focal point and really grab the viewers' attention. Once scanned, the QR code will lead directly to the Hush website. Here people can learn what Hush is and how they can experience it.

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ENTRY TICKET

In collaboration with Sony, access to Hush is granted through the purchase of the WH-1000XM3 Noise Cancelling Headphones, one of the most advanced and elevated audio devices on the market. These headphones are wrapped in a subtle design which makes them wearable outside of the event. Unlike a single use, thick plastic ticket, this ticket will last for years and years in a practical way.

Through Hush, these "tickets" will be sold at the discounted price of $180. This purchase will allow two event entries per headphone. To enter the event, you simply have your headphones scanned at the doors.

MOBILE WEBSITE

ExperienceHush.com and the QR code will take users to Hush's mobile page where they can buy their headphones and find out more about the experience.

COLOURS Organization

The plan

My color-obsessed brain was thrilled to work with COLOURS Organization during Fall 2020 while in Diamond Edge Communications. Their inspiring organization supports the minority LGBTQ+ community in Philadelphia through its wide range our services.

Our top priority was to transition COLOURS’ outdated logo into something that represented their audience, matched their passion to help this community flourish, and simplified their existing brand identity. As an art director on the team, I couldn’t have been more excited to start a design.

Execution

I took their previous logo and used it heavily as inspiration for the redesign. We knew how important this logo was for the organization (especially the board members who were the ones with the final say). We wanted to tackle a few things moving forward: simplification, color reduction, vectorization, and typography work.

The redesign

After 4 rounds of well though out feedback, we finalized the logo. The 5-mask concept above was simplified into one singular mask— symbolizing multiple faces at once. We have different shaped ears, lips, cheeks, eyes, and even the nose separates into two distinct looks. The face is colored with a vibrant gradient, including black and brown to represent the community COLOURS serves.

An emblem design was chosen for its retro and established feel (as they were founded way back in ‘91). The typography choice— Phoreous Cherokee— is reminiscent of the serif typography they used in their old logo, although this is much more modern and playful.

Lock ups

I provided COLOURS with various logo lock ups to use in different instances around social media, advertising, and physical merchandise.

Social Media

We also helped in creating content for their Instagram and Facebook. I designed mock ups before the logo was finalized to visualize the design potential their page had:

We updated their profile pictures to have a dynamic and lively feel— using a fluid gradient background and a knock-out version of their logo with just the face icon.

Web Graphics

For their Facebook page and soon to be updated website, we wanted to create interesting visuals that connected COLOURS Organization to the LGBTQ+community and Philadelphia.

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Merch ideas

For some extra fun, I put together merchandise ideas that would display the brand new logo.

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Young Globals Creative

A final project on the topic of current social issues. This advertisement explains the importance of vaccination through the example of herd immunity. I created this ad with the intention of conveying community. It is composed of hundreds or little people icons to make the image of a needle. This effort is a community effort to protect those who need specialized protection. A small blurb also accompanies the piece to simply explain herd immunity and how it benefits all of society. Below is a website url where people can learn more about how and where to get vaccinated. Art Direction by Rachel Rehrig.

The second ad is targeted towards parents. A child’s arm, covered in a rash, is seen reaching out into the middle of the ad. Meant, to add a shock value, this image should grab the attention from a parent immediately. The simple text relates the cause directly to their own child and creates an impact. Art Direction by Bailey Hamilton.

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the power of paper

The final project for my Art Direction II: Narrative & Multimedia class— an exploration into the realm of paper advertising. Although half the semester was spent meeting on Zoom, we were tasked with reaching our audience through paper tactics. My idea was to create a pop up book for Netflix which honors their most loved shows. I wanted to utilize my communication studies knowledge on this project as well. So I also had it in mind that these books would reach audiences who consider themselves a part of show fandoms.

Cousin / triplet ad study

An original Advil ad (cannonball) was used as inspiration to flush out a campaign containing a cousin and triplet advertisement.

article design

This project is a large format study of typography designed for a print magazine. The subject is an article called “A Very Old Man for a Wolf”. I used rugged typography and moody photographs to guide the reader through this somber story.

Higher than 7

This summer I had the opportunity to intern as a graphic designer at a Philadelphia based production company called Higher Than 7. My role was to create advertising and other visual material for two upcoming productions, The American Crisis and The Rise of a Dragon, as well as revamp their Instagram account. At the end of the internship, I had facilitated the Instagram account to grow by over 200 more followers.

The American Crisis

The American Crisis is a musical that delves into the United States’ voting history. Anis Taylor, the creator and director of the musical, felt he needed to contribute to the important political conversation being had on our right to vote, voice our opinion, and to get involved in decision making processes of our nation.

The logo design for this musical uses an interesting serif font that seems current yet vintage at the same time. The American flag is seen cracking down the middle.

For the promotional material, Anis wanted a playbill created to give insight into the cast, crew, and meaning behind the production. I brought a fitting serious tone to this design and minimized the color palette to showcase a vibrant yellow.

The Rise of a dragon

The second production I created designs for was a kung-fu inspired film. It began with logo work to match the specific film tone they were hoping to achieve. Below is the first logo option we really started playing around with. I was provided some stills for inspiration, and I worked with those to create this first logo draft.

I chose this characteristic font to replicate what is seen in classic kung-fu film posters. However, I wanted to give the logo an elevated, modern, and simplified appeal. The shear effect applied to the text is meant to connote high action and energy. I created the image on the right when I first presented this logo idea to HT7. I saw this as a possible Instagram post in order to start marketing efforts.

Equipped with feedback from the team, I had to now work to really incorporate the idea of a dragon with the text in the logo. We went through few options, but they finally decided on the logo below. I then started designing the final poster. I made a composite image in Photoshop and found dramatic imagery that involved the movie plot.

Hand drawn type

A project that explores communication through type choices and imagery. Along with my passion for design and advertising, I also study communications. My minor informed this project and I wanted to create something that blended both of my passions together. Media literacy is becoming a crucial part of our lives as media conglomerates push their agendas and continue to frame their content. I wanted to speak on this. I designed this inspired by 60s themes and colors as well as imagery.

I created the glitch effect on the type in photoshop through layers and various blend modes. This ties together the glitched image on the vintage TV and furthers the concept of the influential media. The erie image of the women staring through the tv screen fit the exact mood I was looking for..

Impactfit

This is a rebranding project for a fitness and lifestyle company that used to operate under a franchise.

ImpactFit harbors a strong community of energetic and supportive members… something I wanted to visualize with this new logo design. They push the boundaries with conversations about the importance of mental health and mindful physical health. This logo shows the strength and vibrancy found within their clients and coaches.

Facebook Banner design

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Logos

Instagram Highlights

To further establish the brand’s new visual direction, I offered to create Instagram Highlight icons which add fun and energetic pops of color on their Instagram page. These vibrant icons draw attention to their highlighted stories and push for more audience engagement. Exercise, Mindset and Nutrition.